Powered by Binance, The Weeknd’s “After Hours Til Daybreak” world tour is about to begin in Australia and New Zealand this November – December.
Binance, the worldwide blockchain ecosystem behind the world’s largest cryptocurrency trade, is the primary worldwide live performance tour to combine Web3 know-how for an enhanced fan expertise.
Since kicking off in the summertime of 2022, Binance says this worldwide tour has engaged a file variety of three million followers, fascinating crowds throughout North America and Europe.
Greater than 30,000 followers have joined Binance and The Weeknd’s on-line challenges by way of EnterTheDimension.com, and greater than 15,000 Memento NFTs (SNFTs) have been claimed throughout 14 nations on the tour to date.
Binance customers in Australia and New Zealand shall be offered unique alternatives as The Weeknd’s “After Hours Til Daybreak” tour begins of their area.
They may have entry to a particular ticket presale for choose reveals whereas provides final. As well as, they may also obtain a limited-edition Memento NFT as a token of appreciation. These distinctive NFTs act as a digital souvenir of the efficiency and unlock alternatives to win autographed merchandise, entry to unique occasions, and VIP entry to The Weeknd’s concert events.
For The Weeknd’s followers worldwide, Binance may also supply an unique NFT assortment for The Weeknd’s tour. Out there later this yr, this distinctive Tour Assortment collaborates with The Weeknd, that includes paintings and offering holders entry to numerous advantages.
In a time when digital innovation breaks boundaries between artistic artists and their followers, The Weeknd and Binance’s partnership extends to the web world by Enter The Dimension. This immersive digital journey house, that includes interactive components such because the Dimension Puzzle Field and the Metaverse Dimension, affords followers a brand new technique to join with The Weeknd.
Moreover, contributors who full the challenges on EnterTheDimension.com can win live performance tickets and unique merchandise.
Ben Rose, Basic Supervisor, ANZ & Pacific, Binance, says: “We’re delighted to supply Kiwi followers the chance to see The Weeknd carry out and use Web3 know-how to boost the live performance expertise.”
“This can be a first-of-its-kind, immersive, digital occasion, and it is all about enhancing the fan expertise in order that it is actually memorable.”
“We’re excited to be on the forefront of this know-how and to see how Web3 will proceed to remodel the way forward for music and leisure in thrilling methods,” says Rose.
The tour serves a twin goal; partaking followers with a digital and immersive expertise and utilizing the platform to help the United Nations World Meals Programme.
Binance has donated NZD $2 million to the XO Humanitarian Fund, administered by the World Meals Program USA, to assist present meals help to individuals in want globally. Moreover, 5% of the gross sales of the NFT Tour Assortment shall be donated to the XO Humanitarian Fund.